When a Mumbai-based tabloid said wrote (snippet) that it surpised that Yeh Jawaani Hai Deewani actress Evelyn Sharma has fans, the starlet's PR Dale Bhagwagar got catty as he slammed the publication, with a hit clearly below the belt. 

He said, "There was a time, the spicy gossip tabloids ruled. But now, mobile space has taken over traditional media. The web, broadband, live television, radio and all things digital are the new world order." Dale gives an example of how fast Arnab Goswami's Republic TV has caught on with the youth, thanks to the channel's digital outreach.

"Advertising and marketing for every print media is tougher now. Newsprint costs have gone up. Jobs in news media are at stake. At such a time, who is to ascertain that sensationalism and negative publicity may not be a psychological thing for editors or journalists to vent out all that pent up irritation?

"Itna frustration toh banta hai. Lets forgive them," 

For the record, Evelyn Sharma will next be seen in a key role in Imtiaz Ali's forthcoming film with Shah Rukh Khan and Anushka Sharma.